This is how logos are supposed to look. Limited-palette, versatile, and crispy-clean. No lame orbs, crescents or reflections to be found. This video features them one after another, using all smartly-animated transitions. This is the work of Chermayeff & Geismar, legendary Graphic Design firm in New York. Swiss designer Steff Geissbuhler had his hand in many of these logos, and has since moved on to making C&G Partners.