Scott Dadich, Creative Director of Wired Magazine, talks cover designs in this video. He makes the point that it’s all in the details, and while I agree, I’m thinking that some of the process might be a bit overkill. It sure is a lot of work for something that most people wouldn’t spend more than 10 seconds looking at. Anyway, I’ve always loved all the covers; they are all unique and memorable, especially the Wii cake.